Posted March 13, 2018 06:17:40AUSTRALIA’S top fashion and beauty brands have come under fire after the industry magazine Vogue revealed its top 20 hair styles and beauty products.
It has been revealed the top 20 “most popular” hairstyles in the world are straight hair with only three products listed as “cute” or “very cute” which has prompted concerns over the safety of women with long hair.
But Vogue editor and founder Anna Wintour said the magazine’s editors had a “deep appreciation for the beauty of hair and a deep respect for the hair and the human form”.
“It’s our job to find the best products for people to look good in any setting,” Ms Wintours said.
The list also features a list of “cutesy” haircuts, which are often the result of a trend among young women.
But many of the products featured in the Vogue article are “very trendy”, said Ms Wattour, adding they are usually marketed as “straight, straight haircuts”.
She said the publication’s editors also had a history of “favouring” brands that were more in the “futuristic” or futuristic categories.
“They love the way the designers look, they love the new technology, they like the fact that they’re in the future,” she said.
But some women are concerned the list is too inclusive, saying they are not able to choose their own favourites.
“If I’m looking for straight hair I’m going to look at the 20 most popular haircuts because it’s so hard to choose from,” one customer told ABC Radio Melbourne.
“I’m not a fan of curly hair and I don’t really like cute haircuts either,” another woman said.
“But straight hair is the easiest thing in the universe,” another person told ABC News.
Vogue said in a statement it was “honoured to be the home of this award” and its “unfair and biased” to include straight hair products as “happening in mainstream beauty.”
“It does make us uncomfortable that there are so many products available, but we know it’s a reality of our world, and we want to show our appreciation for everyone who works hard to make it beautiful and unique,” the statement said.
V-Day has come to be synonymous with the beauty industry, with celebrities such as Kylie Jenner and Kate Moss wearing its signature black and white polka dots.
But critics have said the fashion industry is far from a safe space for women with curly hair, with Victoria’s Royal College of Physicians saying the number of women in the UK who have been “cured” of the condition by their doctors has “increased significantly” since the early 1990s.
“There is still a lot of misinformation about hair and curly hair around and there are many misconceptions that go along with curly,” said Dr Fiona McInnes.
“We do know there are some very rare cases of people who are not completely straight but who still have some hair that looks like that and who have some control over it.”‘
Cute’ curly hair ‘is a trend’ in Australian fashion, says Vogue ‘It’s not just that there’s a lot more products, there’s also a lot less product available and the more we get in, the more things we find out’Vogue magazine editor Anna Wattours statement on the popularity of curly-haired beauty productsVogue editor Anna and CEO Yves Saint Laurent were quick to respond to the news, saying the magazine “has always been dedicated to being a place where you can find the most flattering and most unique haircuts and products for you and your beauty routine”.
“We have always strived to provide the best-quality, best-curated beauty for our readers and we believe that the most stylish hair is one of the most beautiful and elegant hair styles to achieve,” Ms Saint Laurent said in the statement.
“It may seem obvious but we are also all curvy-wearing, and that’s why we chose to work with our own hairstylists to create some truly chic, natural looks for our fans.”
“We think that if you love your hair it’s very natural and beautiful to have some curls and some straight hair that’s just the way you are,” she added.’
It’s about finding the best product’Ms Wintou’s comments come as a wave of people around the world have started using the hashtag #Voguecurves on social media, including celebrities and politicians.
But Ms Wartour said it was not about the celebrities.
“No one’s curvy is curvy and no one’s straight is straight,” she told ABC.
“All of us are curvy, straight or not, but what we like and what we want is to find products that are designed to make us look good and feel great in our skin,